Showbiz personality Kofi Adjorlolo has disclosed that he took ‘payola’ from Daddy Lumba’s camp to promote the artist’s song but never did.
In Ghana, ‘payola’ is a popular term for monies taken from artists to promote their songs by individual DJs and presenters.
The actor, who started off as a radio presenter recalled the act when sharing memories from his days on radio.
According to Kofi Adjorlolo, he won’t hesitate to come back on radio should he be approached by any reputable media firm with juicy offer.
In an interview with Hammer on Pure FM’s ‘Hammer Time’, the veteran actor cum musician in answering to a question revealed that, he received his first ‘payola’ as a radio presenter from Legendary musician, Daddy Lumba born Charles Kwadwo Fosu.
He stated that this happened when the artist released his first track ‘Yee Ye Aka Akwantoum’ in the early 90’s.
Kofi Adjorlolo confessed that, although he took the money which was quite substantial from Lumba, he never played the song.
“Payola becomes only bad when you insist on it being given to you before you perform the duties you are already being paid for but aside that, if someone appreciates your support and as a form of gesture gives you something, I don’t think it is bad”
“I remember my first payola was from Lumba when he released his first song ‘Yee Ye Aka Akwantoum’… I will be honest here, although the money was huge in those times, I never played the song. It was because I wasn’t used to that kind of highlife style. Lumba came out with something different from that of J.A Adofo and the legends we were used to then”
“I remember very well either his mother or auntie brought me the said amount, I think if I see the person, I can tell who exactly it was that brought the money.”
The veteran actor added that he later on went to London and realized that the song was popular abroad and when he returned, he promoted it.
“Lumba and I have laughed over this issue some time ago and Hammer, although I didn’t play the song, eight months later when I went to London, Jesus!…Forgive me Lord, I didn’t seek to use your name in vain…it was the most popular Ghanaian music. So I came back to Ghana in 1993 to promote it more.” Kofi Adjorlolo said.
Aside acting and his days as a radio presenter, Kofi Adjorlolo is also a musician.